EFI Fiery Digital Print Solution A PrintWeek India Case Study, 2018 Quality delivery drives Adyar Students Xerox’s success S itting in his charm- ing office in bustling Adyar , A Sowrirajan, managing director of Adyar Students Xerox (ASX) runs one of Chennai’s old- est and busiest digital printshop. “From the start, my father told me only one thing, that is quality. For us quality is the highest and foremost thing for our business. He said that when the customer says he doesn’t like the quality– shut the door , close the business and get out. He told me this when we started our business, Students Xerox. That is the foremost thing for us – quality. Whichever ma- chine we select we always first look for quality,” says Sowrirajan. Longstanding Fiery relationship The company

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