The University of Wyoming Copy & Print Center considers itself a full-service print shop embedded in the university rather than a traditional in-plant. While it is part of the university and considered a not-for-profit operation, it does bring in work from outside the university. This requires it to strike a delicate balance between generating income for the university and accommodating local businesses in the small community of Laramie, Wyoming. Until 2015, all printing work at the Copy & Print Center arrived via walk-up or email. The staff realized there was a need for better ways to reach customers and capture print work that was going elsewhere. Konica Minolta ® and EFI TM worked together with the Copy & Print Center to meet this challenge. The center began by making

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