Case Study
Soft-signage pioneer McRae Imaging drives growth with EFI Reggiani
Today’s McRae Imaging got its start in 1997, when Bob Murray and Richard Kisiel purchased what was, at the time, one of the best shops in North America for reproducing photographic images and prints. In what turned out to be keen foresight, they believed the photographic market would become digital in the not-too-distant future, and the small prints the old business specialized in would become a commodity item. “I could tell that the photo market was being replaced with digital,” says Murray. “And then one day I bumped into an image in the Museum of Civilization. It was printed on fabric, and it looked 3D. I had never seen anything like it; it just blew me away. I went to my partner and said, ‘How do we do this?’ We then became one of the first shops in North America to sta