IPsoft: Establishing IPsoft as a leader in the AI industry - Brands2Life CHALLENGE IPsoft challenged us to significantly elevate its profile in the UK. In particular, the company wanted to raise awareness for the IPsoft brand among enterprises exploring the potential of AI. APPROACH We designed a hard-hitting thought leadership campaign that established IPsoft as a leading commentator in the wider debate on AI and its impact on the future of work. Developing a series of creative angles exploring how intelligent assistants will affect the biggest enterprise trends, and being first to react to relevant breaking stories, we targeted national, business and top tier trade media with exclusive interviews, contributed content and reactive commentary. IPsoft executives discussed topics including

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