Putting Members First
Putting Members First
2 PagesHow a Thousand-Member CU Added $450K to Its Portfolio About U-1st Community Federal Credit Union has a tagline on its website: “Where we put YOU First!” This isn’t your typical platitude to be quickly brushed aside. It is a promise to the Carlsbad, New Mexico, community it has been a part of for nearly 65 years — a promise it takes incredibly seriously. Here at the southeastern tip of the Land of Enchantment, U-1st Community FCU puts every one of its approximately 1,000 members first. The Challenge In years past, U-1st Community FCU had difficulty fully serving its members with questionable credit histories. Lingering problems on their credit reports would preclude them from services such as auto loans from any lender. The Solution GoldStar is the No. 1 GPS provider in the used car
