Joe Myers Toyota INTRODUCTION CASE STUDY Joe Myers Toyota has an ideology. Always put the needs of the customer first to ensure his or her experience is a positive one. “Customer first” is what it takes for a dealership to become a staple of its community, as Joe Myers Toyota has in Houston, Texas, over the past 30 years. Exceptional customer experience isn’t limited to the showroom floor, but also extends to a premier service drive and parts counter. Joe Myers Toyota has earned several awards reflecting its values, including the Toyota Presidents Award and Board of Governors Award for outstanding service. This case study will be from the perspective of Laura Perry, internal service advisor at Joe Myers Toyota. CHALLENGE The business challenges that led Joe Myers Toyota to invest in

Join for free to read