Iconic fashion retailer AllSaints increases checkout conversion by 34%, using Amazon Pay. Since integrating Amazon Pay, AllSaints has seen a huge increase in conversion. In addition, they’ve reduced checkout time dramatically — by 70 seconds. Rich Ascott, Global Digital Director at AllSaints said, “ As a customer, one of the most frustrating things about shopping online is the bit after the magic has happened. You’ve been taken into this wonderful world online, found the product you love, added it to your basket, and then you’re confronted by a big road-block. You need to remember passwords, add credit card details and your address, and that alone can make people give up. Every retail website has a big drop off through checkout. ” “But Amazon Pay has tackled the fact that you don’t have to

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