Case Study

Amazon

Amazon

Amazon’s Junglee.com is India's leading online shopping comparison portal that boasts of amalgamating a broad category of online sellers across Consumer Electronics, Books, Movies, Music, Apparel, Kitchen & Home Products verticals under one roof. Drive Qualified Buyers from India to Junglee.com's authorized sellers across all product categories. A Qualified Buyer is defined as a web user who completes the following Click Through Cycle: Affinity's Innovative Pay-Per-Click (PPC) Network delivered 100,000 QUALIFIED BUYERS/MONTH across all the targeted product categories. We ran a combination of Geo, Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions on a Cost-Per-Action (CPA) basis These campaigns were contextually targeted at web users (across cities

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