Case Study

Purina Petcentric: Helping Grow the Online Pet-Lover Community Through Original Content Creation & Social Reach

Purina Petcentric: Helping Grow the Online Pet-Lover Community Through Original Content Creation & Social Reach

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      1   Purina Petcentric “Skyword  is  a  one-­-stop-­-shop  that  Petcentric  relies  on  for  quality  content.  Skyword  allows  us  to  turn  to   one  content  solution  provider,  rather  than  work  with  multiple  contributors,  and  take  advantage  of  a   flexible  content  management  system.”  –  Ginnie  Seigel,  Senior  Brand  Manager

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