Case Study
Purina Petcentric: Helping Grow the Online Pet-Lover Community Through Original Content Creation & Social Reach
Purina Petcentric: Helping Grow the Online Pet-Lover Community Through Original Content Creation & Social Reach
1 Purina Petcentric “Skyword is a one--stop--shop that Petcentric relies on for quality content. Skyword allows us to turn to one content solution provider, rather than work with multiple contributors, and take advantage of a flexible content management system.” – Ginnie Seigel, Senior Brand Manager