The biggest and most engaged community Goal • A cquir e qualified f ans fr om se v er al countries t o pr omo t e P ur essentiel and cr ea t e the lar g es t and mos t engag ed social community in the indus try . • Ge t a sa tis fying ne w a udience r eac h despit e their alr eady lar g e community Mak eMeR eac h (pr e viousl y Gr o wmobil e) and P ur essentiel worked together on a strategy t o incr ease visibility and cr ea t e a l o y al

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