With MakeMeReach’s Help, Birchbox Obtained Over 4,000 New, Paid Subscribers In Just One Month And Lowered Their CPA By 40%
With MakeMeReach’s Help, Birchbox Obtained Over 4,000 New, Paid Subscribers In Just One Month And Lowered Their CPA By 40%
1 PagesMakeMeReach Delivers a Box-load of Paid Subscribers to new subscribers in 1 month lower than target CPA click-to-registration conversion rate impressions +4,200 40% 4.67% +28m Goal • Driv e paid subscrip tions on Bir c hbo x’ s w ebsit e for Christmas with an ambitious CPA target • Get a sa tis fying ne w a udience r eac h despite their already large community Campaign highlights • A/B t es ting o f various campaign el ements: Birchbox used
