CASE STUDY PURCHASE INTENT ANALYSIS PAYS OFF FOR U.S. CELLULAR Goals Discover the role of the website in driving in-store sales with two key questions: z What are the most important, revenue- driving actions that take place on our website? z How can we use this information to test what really matters for site optimization? Approach z Purchase intent analysis linking website visitor behavior to online and offline sales, new service subscriptions, and service renewals Results z Identified certain website actions, like Chat Now and Offers, that were more predictive (per individual action) of future purchases than other long-held indicators such as Add to Cart and Store Locator z Initial testing has driven 23% increase in visitors to ‘’Offers’’ and a 61% boost in customer

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