CASE STUDY Hyundai Motor, South Korea’s largest automaker is ranked as the world’s fifth-largest automaker since 2007 and includes over two-dozen auto-related subsidiaries and affiliates. Hyundai, a data-driven automotive company, relied on a manually compiled weekly dashboard to monitor the impact of their significant digital marketing investments, but it required significant resources to maintain. Hyundai Auto Canada Corp partnered with Cardinal Path to create an automated, real-time dashboard, which improved data accuracy, reduced costly resources and delivered advanced analytic insights. HYUNDAI AUTO CANADA CORP GAINS SPEED AND DRIVES INTELLIGENCE WITH A SOPHISTICATED NEW DATA DASHBOARD Hyundai Wanted to Dive into their Data, Not Spend Time with Spreadsheets Hyundai’s exi

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