Pura Vida Uses Yotpo to Boost Sales and Social Traffic Accessories Shopify Plus Generate a large volume of reviews and use within their marketing to increase site-traffic Maximize the number of reviews collected using Yotpo’s in-mail form and leverage across their marketing Over 250,000 reviews collected, achieved a 35% decrease in CPA with Yotpo Ads on Facebook and a highly successful 17% click-to-conversion rate Launched in 2010 by Griffin Thall and Paul Goodman, jewelry business Pura Vida supports local communities around the world Company Pura Vida Bracelets was founded in 2010 when co-founders Griffin Thall and Paul Goodman were on vacation in Costa Rica. After meeting local artisans selling handmade bracelets, they saw an opportunity to start a business that would giveback to communi

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