What started six years ago with a few hundred bracelets handmade by homeless artisans has escalated into a multi-million-dollar social brand and helped to take more than 100 Costa Ricans out of poverty. The Business Challenge Pura Vida Bracelet’s rapid growth in ecommerce and B-to-B sales channels caught owners Griffin Thall and Paul Goodman by surprise. When they reached 15,000 orders on Black Friday a few years ago, they realized they ne

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