UNTUCKit Showcases UGC Across the Entire Customer Journey Apparel, Fashion Shopify Plus and BVAccel Collecting more user-generated content to scale their brand community and innovate products tailored to their consumers Displaying customer reviews & UGC photos from Instagram on site and using customer insights to inform their product offering 10,000 reviews in the first year, 20% higher conversion rate for shoppers that engaged with customer photos, and 53% increase in review response rate Founded in 2010 by Chris Riccobono and Aaron Sanandres, New York-based UNTUCKit has perfected the ideal shirt for the untucked man. Company “We launched with a single idea: Shirts designed to be worn untucked,” AlbertoCorral, UNTUCKit’s Director of Marketing explains. The brand identified a need in the m

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