Case Study
MVMT Disrupts the Watch Industry With Social Proof
MVMT Disrupts the Watch Industry With Social Proof Watches, Accessories Shopify & BVAccel Building sufficient trust to change buying habits and sell watches direct-to- consumer Leverage reviews and Q&A to allow shoppers to get trustworthy and authentic answers from past shoppers Over 30,000+ informative 5 star reviews and 1,350 questions answered for increase trust, credibility and shopper confidence Entrepreneur Jake Kassan founded MVMT after recognizing a lack of stylish, high-quality but affordable watches in the market. Company Jake Kassan had a vision when he and his business partner, Kramer LaPlante, decided to found MVMT in 2013. He was into stylish watches, but like most of his peers, scoffed at the idea of spending $300 or more on a luxury timepiece.Recognizing that direct-to-cons