Customer Story Meet PUMA PUMA is a major international sportswear company that designs and manufactures athletic and casual footwear, apparel, and accessories. The Challenge PUMA tapped Digitas, a global marketing agency, to help them identify local influencers around the world to engage local running communities and drive conversations about PUMA. The Solution Using A udience, the team conducted sophisticated audience segmentation to find influencers. Advanced monitoring functionality helped the team identify engaged users and analyze the engagement. Leslie Fines Social & Content Strategy Manager, Digitas "The Audience platform was an important tool in precisely unearthing influential users we wanted to use for our campaigns. It would be difficult to manually discover these n

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