Case study Cisco public PUMA How one of the world’s leading retailers leveraged customer insights to improve store experiences About PUMA PUMA is one of the world’s leading sports brands, with a legacy that extends over 65 years. The company designs, develops, and markets performance as well as lifestyle products such as footwear, apparel, and other accessories. Headquartered in Germany, PUMA is present in over 120 countries across the world and employs more than 10,000 people. © 2020 Cisco and/or its affiliates. All rights reserved.Case study Cisco public Challenges PUMA was using periodic mystery shopping exercises as its primary means to track customer experience at its stores. This method, however, had more than a few drawbacks. 1. Feedback wasn’t from an actual customer bu

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