Publisher Expands Email Program, Sees 15 Percent Subscription Increase And 20x ROI
Publisher Expands Email Program, Sees 15 Percent Subscription Increase And 20x ROI
2 PagesSURVEY CASE STUDY silverpop.com © 2013 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc. PAGE 1 KALMBACH PUBLISHING Publisher expands email program, sees 15 percent subscription increase and 20x ROI THE COMPANY Kalmbach Publishing is a special-interest publisher of 16 hobby-related magazines, 200-plus books in print and 30 websites. Among its titles are the leading magazines in r
