Publicis Health Media and PulsePoint Demonstrate Oncology Brand Lift from Personalized Omnichannel HCP Marketing

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Publicis Health Media partnered with PulsePoint to enhance oncology HCP marketing using real-time, NPI-level insights. Through PulsePoint's Life and HCP365 platforms, they executed personalized omnichannel campaigns that included display/video ads, propensity analysis, and retargeting. Results showed a 10% Rx lift among exposed HCPs and up to 36% for those exposed to omnichannel vs. single-channel campaigns. The campaign reached 70% of target HCPs, proving that personalized, data-driven engagement drives significant Rx growth for both new and established oncology drugs.

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Publicis Health Media and PulsePoint Demonstrate Oncology Brand Lift from Personalized Omnichannel HCP Marketing

Publicis Health Media and PulsePoint Demonstrate Oncology Brand Lift from Personalized Omnichannel HCP Marketing

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