CASE STUDY PRÊT D’UNION COMBINES TESTING & DIGITAL ANALYTICS TO BOOST CONVERSIONS BY 10%2 AT INTERNET / CASE STUDY / PRÊT D’UNION INTRODUCTION PRÊT D’UNION is France’s leading peer-to-peer lending platform. The group’s concept is simple: offer individuals or businesses with savings (investors) the opportunity to directly finance consumer loans for other individuals (borrowers). Investors and borrowers are matched up through a secure online platform. Available on desktop, mobile and tablet, Prêt d’Union lets borrowers run a 100% free and non-binding simulation, in just a few clicks. The overall monthly traffic of the www.pret- dunion.fr website exceeds 1 million visits, with about 3.8 million page views per month. Client: Prêt d’Union Industry: Financial Services V

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