Case Study
PRICEMINISTER INTEGRATES MV TESTING AND INCREASES TURNOVER BY 5%
CASE STUDY PRICEMINISTER INTEGRATES MV TESTING AND INCREASES TURNOVER BY 5% 1 1 On new clients2 AT INTERNET / CASE STUDY / PRICEMINISTER INTRODUCTION Founded in 2000, PriceMinister is a leading French e-commerce website. Based on a three-way commercial concept: the Seller, the Buyer and the Trusted third party, PriceMinister has broadened its activities, notably with the purchase of travel website VoyagerMoinsCher. The group now has 20 million members and continues to innovate. The advanced use of the MV Testing feature falls precisely within this continuing desire for progress and innovation 2 . OBJECTIVES THE PRODUCT PAGE: A KEY ELEMENT With over 200 million references on offer, the product description pages are the most visited on the site and constitute a key compo