Proving the value of the events channel through virtual ideation
Proving the value of the events channel through virtual ideation
8 PagesCUSTOMER SUCCESS STORY Proving the value of the events channel through virtual ideation 10 new deals closed 630% increase in registrations 20% increase in lead generationGerber Technology: Leading the Industry Gerber Technology delivers integrated software and hardware solutions to customers in the aerospace, furniture, fashion & apparel, transportation, technical textiles, and sign & graphics industries. They serve over 100 Fortune 500 companies in 134 countries. Gerber’s events program is heavily focused on industry trade shows as well as hosted events like their annual user conference, ideation. At the onset of the global health crisis, all trade shows and events effectively stopped. With this key channel for lead generation heavily affected, Aimee Heuschkel, Director of Mar
