Case Study

Powering the sales pipeline through virtual event technology

Powering the sales pipeline through virtual event technology

Pages 6 Pages

CUSTOMER SUCCESS STORY Powering the sales pipeline through virtual event technology $509M 49% 200% total influenced TDCV across 682 influenced opportunities more new & existing deals influenced increase in attendance for virtual eventUnderstanding the Value of Virtual Events When Fidelity Information Services (FIS) found their events program affected by the start of the global health crisis in March, they knew it would directly impact their sales pipeline. With up to five major hosted conferences each year, as well industry trade shows and internal events like sales kickoffs, the events team needed to find a creative solution to keep the sales funnel active. Cynda Covert, Events & Trade Show Advisor Senior, saw virtual events as the best path forward. “At the end of March, we wer

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