Promoting collaboration and knowledge sharing with BMJ LoopUp Customer Story Founded over 170 years ago as the first-ever medical journal, BMJ understands the intrinsic value of knowledge sharing and collaboration. Now one of the world’s leading healthcare knowledge providers, BMJ helps medical organizations and clinicians around the globe tackle today’s most critical healthcare challenges by providing cutting edge academic research, professional development solutions and clinical decision support tools. To produce its industry-leading research and support, BMJ needs to connect and enable over 550 editors, academics, medical professionals, product engineers, salespeople and operations staff across its seven global offices. After many years using traditional audio conferencing and

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