Adobe Partner Story “Invoca and Adobe allow us to derive insights from customer touchpoints that happen over the phone and turn them into actionable data that can be integrated with our online analytics platform. ” Steven Jones, Associate Director, Testing and Optimization, Progrexion RESULTS ENGAGEMENT ONE customer view across brands and channels INSIGHTS Online and offline data is INTEGRATED OPTIMIZATION 9% REDUCTION in cost per acquisition by streamlining customer journeys CONVERSION 40% boost in SALES by connecting online and offline journeys SOLUTION Adobe Experience Cloud Adobe Marketing Cloud: Adobe Experience Manager, Adobe Target Adobe Analytics Cloud: Adobe Analytics Invoca call tracking & analytics Drive cross-channel leads to the call center Create a single vie

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