CASE STUDY By integrating Invoca with Adobe Experience Cloud, YDesign Group is able to put more money behind the right campaigns and develop a new new bidding strategy that delivers bottom-line results. 37% increase in return on ad spend Eliminated wasted spend on underperforming marketing campaigns Shining a light on ad spend ROI to eliminate waste and optimize campaign performance Results at a Glance2 | YDesign Group Case Study THE MISSION YDesign Group, LLC, headquartered in Walnut Creek, Calif., is a family of online-led retailers that offer lighting, fans, and home furnishings. In 2001, the company launched its flagship brand, YLighting, which offers an expansive, curated collection of modern and contemporary indoor and outdoor lighting. YLighting’s experts can also help c

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