Professional Trade Association - Developing a Powerful Market Entry Strategy
Professional Trade Association - Developing a Powerful Market Entry Strategy
2 PagesCASE STUDY ? How to get the corporate sector to support this initiative (i.e., corporate programs and/or sponsoring employees)? The client partnered with Sannam S4 to support them in developing their market entry strategy into India. SOLUTION Sannam S4 provided the following services: ? Market opportunity assessment: A database was created of the top 100 companies which have the profession as core to their organisation. The short- listed organisations were classified on the basis of the size and structure of the relevant department. Our research revealed a sizeable market for the client's products and services in India. We conducted personal interviews with key Financial and HR Directors from the shortlisted companies. We documented the hiring trends across the profession i
