Case Study: Process Re-engineering, Catalogue Marketing This Case Study illustrates how Gagnon Associates used process-re-engineering to help a client optimize its new-product development and sourcing functions: The Company America’s oldest direct-mail catalogue marketing company. The Problem Using outside experts, the company conducts an extensive analysis of the way it develops products and manages inventory. The study concludes that significant reductions in cost of goods sold (COGS) can be realized by revamping the new- product development process while integrating, for the first time, a formal sourcing function. Impact will be significant. A population of over sixty people – product development specialists, buyers, inventory control specialists, etc. – will be directly affected.

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