Case Study: Strategic Plan Development & Implementation This Case Study describes how Gagnon Associates helped in the development and implementation of this client’s first, comprehensive strategic plan. The Company America’s oldest direct-mail catalogue marketing company. The Situation After years of enviable growth, the company encounters a business down turn and withstands the first layoffs in its history. Impact on company morale is significant, and though the imperative to resolve on a future course is clear, consensus on future direction remains to be achieved. This will also be the first time the company has developed a comprehensive plan for the entire enterprise vs. managing its separate business channels independently. The Approach Orvis engages Gagnon Associates to lead the e

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