Case Study: Process Re-engineering, Least-Invasive Surgery Products This Case Study illustrates how Gagnon Associates used Process Re-engineering to optimize a client’s new-product development process: The Company A formerly high-flying, enviably profitable surgical products division of a major health care company. Makers of state-of-the-art, reusable and disposable devices for the rapidly-growing, least-invasive surgery market. The Problem Declining profits due to increased costs associated with a lack of discipline and lack of customer focus in screening new product ideas, initiating new-product development projects and managing the new-product life cycle in the post- introduction phase. The Approach Management enlists Gagnon Associates consulting support to lead the effort to: a) ass

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