Prisma Media Achieves +82% Revenue with Outbrain's Smartlogic Technology
Prisma Media Achieves +82% Revenue with Outbrain's Smartlogic Technology
1 PagesOUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2022 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. Results +82% RPM +94% CTR on editorial content Prisma Media, a leading press group in France with brands such as Femme Actuelle, Capital, Voici, and Télé Loisirs, reaches more than 42 million people every month. Constantly looking for new solutions to develop its revenues while boosting user engagement, Prisma Media tested Outbrain’s Smartlogic technology. Smartlogic is Outbrain's new serving logic that allows for much more granularity and dynamism in the recommendations made to users. Smartlogic enriches the experience by offering a wider range of editorial and paid advertising formats. It also allows a dynamic adjustment of these formats according to user p
