717 Seville Road | Wadsworth, Ohio 44282 | 800.243.6640 | Rohrer.com Case Study: Primos Hunting Custom Packaging Calls for a Distinctive Brand Voice “Once again, Rohrer worked with us to create exactly what we needed.” BRAD JOHNSTON Art Director Market Segment: Retail Format: Fold-over Blister and Paperboard Pillow Pack Sleeve Materials: Fold-over blister - 12mil PVC Paperboard Pillow Pack Sleeve - 16pt SBS, C2S Outer Printed in Black, PMS 165 Orange, PMS 368 Green, Pantone Yellow, Matte Aqueous Coating, Spot UV /PMS 350 Green, PMS 375 Green Inside Printed in PMS 350 Green and PMS 375 Green Specifications: Background When Primos Hunting wanted to present its premier new turkey call in a distinctive package, it called on its long-time packaging partner Roh

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