Lagardère Active Optimises Content And Boosts Organic Traffic 5X.
Lagardère Active Optimises Content And Boosts Organic Traffic 5X.
8 PagesCASE STUDY LAGARDÈRE ACTIVE OPTIMISES CONTENT AND BOOSTS ORGANIC TRAFFIC 5X. 2 AT INTERNET / CASE STUDY / LAGARDÈRE ACTIVE INTRODUCTION Lagardère is a French media group with wide international reach. The number one press and magazine publisher in France, its assets include 27 press titles, 22 radio stations (Europe 1, RFM, Virgin Radio, Radio Zet...) and 12 television stations worldwide (Canal J, Gulli, June, MCM...). Lagardère is also France’s leading producer of audio-visual content via its subsidiary Lagardère Entertainment. In the digital sphere, Lagardère is France’s 4th-largest media group online, in terms of audience, and the 2nd-largest on mobile, with properties like LeGuide.com, BilleReduc.com, Boursier.com, Doctissimo.fr, Elle.fr, Europe1.fr, Public.fr, and S
