PRICEMINISTER Contextual message FINDINGS AND GOALS • While navigating on a website, visitors have the highest potential to make an impulse purchase. It is therefore essential to deliver messages at the right time to encourage the desired behaviour. • The customer account area is one of PriceMinister’s favorite zones for sharing timely, personalized messages designed to build client loyalty and encourage repeat purchases. KPIs • Click-through rate for the contextual message. • Number of purchases completed. TARGETING • Displaying contextual messages: only for users logged into their customer account area. based on the user’s browsing and purchase history on the site. FEATURES USED • « Segment builder » to restrict targeting to the desired user group. • Library of predefined templat

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