PRICEMINISTER Pretargeting FINDINGS AND GOALS • PriceMinister is France third-largest e-commerce site, and number in sale-and- purchase transactions between individuals. • I ts customer surveys demonstrated that it had a high level of recognition for new products, but less so for used products. • Logically, one of its marketing goals was to increase its profile in the second-hand market. KPIs • Primary: increase in the number of subscriptions to its newsletter within the target group. • Secondary: number of pages viewed time spent on the site. TARGETING • Visitors who had previously visited websites for buying and selling used products. FEATURES USED • Pretargeting: identifying the user’s prior browsing activities in relation to buying and selling used products. • Predefined templat

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