Idiro Analytics worked with a well-known Irish mobile telco to better target a campaign to stimulate customers to move from a prepaid to a postpaid (billed) tariff plan. As experts in advanced and predictive analytics, Idiro was asked to help. - Our customer ran a number of P2P campaigns over four months. Using a target group Idiro had identified, the telco achieved a 15.34% uptake. One month later, using a target group the customer themselves had identified, the telco recorded an uptake rate of just 9.07%. This represents a massive 69% improvement on the telco’s own results.

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