Premier Inn 700 Locations 55% Increase in Listings 73% Addresses Updated With over 700 locations, and more than 60,000 rooms, Premier Inn is the United Kingdom’s largest and most popular hotel chain. “Our customers are the everyday travelers interested in great value and great locations, and a brand they can trust,” explains Naz Mehrzad, Head of Acquisition. While Premier Inn is an established U.K. hospitality brand, it is focused on keeping a fresh, innovative approach to providing its guests with a great experience. One such initiative was the launch of a new hotel format called hub by Premier Inn, which provides travelers with the opportunity to stay in digitally connected rooms in unbeatable city-centre locations at low prices. Premier Inn has also continued to focus on expansion oppor

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