Case Study

The Yext Knowledge Engine Enabled Cicis’ Rebrand to Go Smoothly

The Yext Knowledge Engine Enabled Cicis’ Rebrand to Go Smoothly

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Cicis 450 Restaurants 20,000 Yext-Powered Listings 34% Increase in Listings Volume Founded in 1985 with a single restaurant in Plano, Texas, this family-friendly kid- friendly restaurant brand today has over 450 restaurants in 32 states. Cicis invented the unlimited pizza buffet, and since its beginning, Cicis has pushed the limits of eating out by saying ‘yes’ to individual tastes and empowering guests to find the flavors they love. “Our locations are a combination of corporate-owned and franchised,” explains Douglas Kwong, Director of Digital. “If you think of a pizza in a traditional setting, parents are often stuck with the type of pizza the kids want. Well not at Cicis! The kids can get what they want, the parents can get what they want, and everyone has his or her time around the tab

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