Case Study
Huddle House Launches the Yext Knowledge Engine to Expand Its Reach
Huddle House 5,300 Directions Requests Per Week 10,700 Clicks to Call Per Week 53% Local Pages Impressions Growth in First 4 months Huddle House was founded in 1964, Decatur, Georgia, as a place for folks to gather — or “huddle up” — for great food and good times after Friday night football games. The founder, John Sparks, established the restaurant’s core values of serving quality food in a warm, friendly environment. Those values remain intact, though the company continues to evolve with the times. The menu includes a variety of not only great breakfast items, but lunch and dinner entrees as well, all of which take their place beside favorite “House” classics. Rooted in the South, the company is now franchised in 21 states with over 400 locations either open or in development, many of wh