CASE STUDY PREM Group Driving direct bookings across a portfolio of websites with TripteaseConversion rate growth PREM Group partnered with Triptease to achieve a single goal: drive more direct business. The international hotel and hospitality group has a presence across Ireland, the UK and continental Europe, so needed a single solution to increase direct bookings across their network of hotel websites. The Direct Booking Platform has proven a perfect fit. PREM Group, based in Dublin, Ireland, has a portfolio of over 40 hotels, serviced apartments and resorts. The group went live with the Direct Booking Platform in early 2017 and has since experienced consistent growth in booking engine conversion rates across their multiple websites. After going live with the Triptease platform, PRE

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