Predictive Modeling Boosts Cross-Sell Campaign Results to $19 Million
Predictive Modeling Boosts Cross-Sell Campaign Results to $19 Million
2 PagesCASE STUDY Predictive Modeling Boosts Cross-Sell Campaign Results to $19 Million Background A bank with approximately $22 billion in assets, recognized for its entrepreneurial approach, innovative use of technology and distinctive banking solutions was considering whether to implement a cross-sell program. Challenge Although the bank partnered with Harland Clarke for a comprehensive onboarding program, the institution was reluctant to
