CASE STUDY MARKETING SERVICES Bank Boosts Direct Lending With Loan Refinance Program Refi Genius TM helps tap HARP-eligible recipients with refined data analysis, effective messaging and highly targeted offers Background A large regional bank with more than $10 billion in assets wanted to capitalize on recent changes to the federal government’s Home Affordable Refinance Program (HARP), which helps homeowners refinance their mortgages to lo

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