1 ABOUT NEWELL RUBBERMAID Industry: Consumer and Commercial Products Revenue: $5.7 billion in 2014 Employees: 19,000 Newell Rubbermaid Inc. is an S&P 500 company and a global marketer of consumer and commercial products. Its strong portfolio of top brands includes LENOX, a worldwide leader in providing high-quality metal cutting tools. The LENOX team of more than 900 people designs, tests, manufactures and markets power tool accessories, hand tools, band saw blades and other LENOX products in over 70 countries.revenue and to maximizing customer lifetime value. With revenue growth and market share viewed as ongoing priorities by the company’s leadership, the LENOX marketing team wanted to keep winning new customers and to demonstrate value to its broad base of stakeholders—bus

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