Poszetka, a premium clothing and accessories brand, achieved an 861% ROI from marketing automation within just three months. Automated workflows outperformed mass emails, with a 50.4% higher open rate and 48.9% higher CTR. Key strategies included tagging contacts based on behavior, abandoned cart recovery workflows, and personalized on-site communication. Email marketing achieved a 37.94% open rate and 4.25% CTR over 12 months. Lead generation was boosted through discount pop-ups and segmentation by language, geography, and product interest. Future plans involve implementing a Personal Shopping Inbox and Cinderella AI Visual Product Search to enhance engagement.

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