Post Foods Partners With Thinknear To Build Mobile Audiences For Grape-Nuts
Post Foods Partners With Thinknear To Build Mobile Audiences For Grape-Nuts
2 PagesOBJECTIVE Leverage location-based audience data to build brand awareness and engagement with outdoor enthusiasts. TARGET AUDIENCE Grape-nuts is a national brand with a very distinct customer segment focused on outdoor enthusiasts. The campaign leveraged location data to identify an audience of active adults in Denver, Park City and San Francisco. APPROACH To demonstrate the power of Thinknear’s location-based audience targeting techniques, we
