Shakey's Partners With Thinknear To Reach Hispanic Audience
Shakey's Partners With Thinknear To Reach Hispanic Audience
2 PagesOBJECTIVE Leverage location-based audience data to build brand awareness and engagement with Hispanics in Los Angeles and Palm Springs. TARGET AUDIENCE Shakey’s is a regional brand with a broad customer segment. The campaign leveraged location data to identify and target Hispanics in the Los Angeles and Palm Springs area. APPROACH To demonstrate the power of Thinknear’s location-based audience targeting techniques, we designed the campaign to
