Case Study
Local Pollen Data Powers Engagement With Allergy Medication
For more information visit: thinknear.com ads@thinknear.com THINKNEAR CASE STUDY RESULTS SUMMARY ¡ Ad engagement increased 500% as pollen count increased, peaking at pollen index levels of 7 and greater ¡ The campaign saw a 4% post-click conversion rate, indicating deeper engagements going beyond the initial click ¡ Average time spent within the ad unit was over 37 seconds, 2.25x the industry average for pharmaceutical ads OBJECTIVE Th