Case Study

Blazing a new trail

Blazing a new trail

Blazing a new trail Location: Gurugram, India | No. of Employees: 1,001-5,000 | Industry: Automotive How LinkedIn became Morris Garage India’s preferred source of engaged website visitors by achieving its lowest-ever bounce rates A culture of innovation Morris Garages (MG) India brings one of the most celebrated automobile brands to one of the world’s fastest-growing automotive markets. It combines innovation, imagination and passion with a quintessentially British heritage to position itself as an automotive manufacturer of the future. This message came through with the June 2019 launch of MG Hector, its first product for India and the country’s first ‘Internet car’. Success came quickly as consumers responded enthusiastically to the SUV’s luxury appeal, smart features and ma

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